XE Small Business Spotlight: Bottoms Up Australia

. 2 min read

At XE we empower businesses of all shapes and sizes to operate globally by helping with their overseas money transfer needs. We are proud to partner with innovative businesses the world over, which are changing the world one great idea at a time.

This month we spoke to Neil Cole, the Director of Bottoms Up Australia who is turning the hospitality industry in Australia and New Zealand upside down.

Bottoms Up is a US-developed system that promises patrons quicker queues at the bar and a better poured beer, while delivering value to venues through reduced wastage and a distinctive marketing opportunity.

How does Bottoms Up do this, you ask?

Bottoms Up is a unique, hands-free beverage dispensing system that pours a beverage from the bottom upward through a hole in the base of a glass or cup.

Bottoms Up reduces the risk of human error by delivering the perfect pour each time. Bartenders can pour multiple drinks at once, which increases a venue’s efficiency. It reduces waste and long queues by freeing up a bartender’s time – and hands to process transactions on their point of sale system while glasses are filled to a designated level.

The Bottoms Up system is made possible by having a food grade, lead free magnet which seals the pour hole and also serves as a unique advertising space. The magnets make great promotional items for customers to take home and put on their fridge and allow venues to offer special promotions or rewards for bringing the magnets back into their premises – thereby encouraging loyalty and repeat business.

You can take our word for it, or discover how it works for yourself…

How XE has helped Bottoms Up Australia with their foreign exchange requirements

For over two years, Neil has imported Bottoms Up units, glasses and Stadia cups into Australia and New Zealand from the USA. This means the exchange rate between the AUD/NZD/USD is imperative to his business. Working with XE gives Neil access to more competitive exchange rates and a zero-fee structure. Since Neil’s first money transfer with XE, he hasn’t looked back.

“Over the past couple of years, I have used XE’s Currency Converter as it gives me accurate rates of exchange in real time. Until recently, however I wasn’t aware that XE could also help me with my international payment requirements. Now, XE gives me everything I require and more. They are really easy to deal with, which allows me to remain in control of my transactions. I would say I'm saving about 1 to 1.5 percent per transaction compared to the service provider I was using before.”

Find out more about Bottoms Up Australia - http://www.bottomsupdownunder.com

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